top of page
BANNER SUPERIOR 2.jpg

ABOUT the
REPORT

The MARCO Research: the Global MARCO New Consumer Report 2024, carried out by the leading global communication agency MARCO, surveyed consumer trends in 11 key markets.

jacek-dylag-PMxT0XtQ--A-unsplash.jpg
THE SURVEY
the methodology

methodology

The fieldwork was carried out from December 2023 to January 2024 with a total sample of more than 7,300 consumers using online methodology with representative permission marketing-based sampling carried out by Cint.

RESEARC RESULTS
christin-hume-Hcfwew744z4-unsplash.jpg

research
RESULTS

Topics include the increasing popularity of AI, work culture, responsible brands, media consumption and sustainability.

CONCLUSIONS AT A GLANCE

Countries surveyed include the main European markets (UK, Germany, France, Italy, Spain and Portugal); key markets in Africa (Morocco and South Africa) and Latin America (Mexico and Brazil) as well as the USA.

THE CONCLUSIONS
MARCO Survey 2024_WorkCulture
00:40
MARCO Survey 2024_AI_v2_Report
00:43

ABOUT marco

MARCO is the most awarded and best valued global independent agency, specialized in branding and reputation building.

Formed by a team of more than 200 consultants, it has its own offices in  Madrid, Barcelona, Lisboa, París, Bruselas, Milán, Berlín, Miami, Ciudad de México, Bogotá, Lima, São Paulo, Casablanca, Johannesburgo, Abidjan and Nairobi, as well as affiliates MSL offices in more than 100 markets.

luca-bravo-9l_326FISzk-unsplash.jpg
ABOUT MARCO
ABOUT CINT
shutterstock_725917057.jpg

ABOUT CINT

Cint is a pioneer in Research Technology (ResTech). The Cint Exchange, is the world’s largest sample marketplace for digital market research. Our customers use the Cint Exchange to post survey questions and get answers from over 300 million people across 130 countries who have consented to share their opinions, motivations, and behaviours for a fee. They then use these answers to build business strategies, confidentially publish research, accurately measure the impact of digital advertising, and so much more. We are feeding the world’s curiosity.

Cint has offices in Stockholm, London, New York, Japan, New Orleans, Singapore, Gurgaon, and Sydney, among other locations.

contact
bottom of page